Learn the Language of Music Marketing
Essential terms every artist should know — from smart links to retargeting pixels. Free guides to help you market your music effectively.
Smart Link
A smart link is a single URL that automatically detects which streaming platform a listener prefers and redirects them directly to your music on that platform.
Learn morePre-Save
A pre-save campaign lets fans commit to saving your unreleased music to their streaming library. When the track goes live, it's automatically added to their library and can appear in their Release Radar or New Music playlists.
Learn moreFan Link
A fan link (or fanlink) is a shareable landing page that displays your music release with links to every available streaming platform, letting fans choose where to listen.
Learn moreLink in Bio
A link-in-bio page is a single, customizable landing page that consolidates all your important links — music releases, social profiles, merch, tour dates — into one URL you put in your social media bios.
Learn moreMusic Landing Page
A music landing page is a dedicated webpage created for a specific release (single, EP, or album) that aggregates all streaming platform links and provides a central promotional hub.
Learn moreRetargeting Pixel
A retargeting pixel is a small piece of tracking code embedded on your music pages that records when fans visit, allowing you to later show them targeted ads on platforms like Meta (Facebook/Instagram) and TikTok.
Learn moreSpotify Pre-Save
A Spotify pre-save allows fans to save your unreleased track to their Spotify library before the release date. When the track goes live, it automatically appears in their library and counts toward Release Radar eligibility.
Learn moreApple Music Pre-Add
An Apple Music pre-add lets fans add your upcoming release to their Apple Music library before it drops. On release day, the full track automatically becomes available in their library.
Learn moreRelease Radar
Release Radar is a personalized Spotify playlist updated every Friday that features new releases from artists a listener follows or has shown interest in. It's one of Spotify's most powerful discovery tools.
Learn moreMusic Marketing
Music marketing is the combination of strategies, tools, and campaigns artists use to promote their releases, grow their audience, and convert listeners into dedicated fans.
Learn moreCustom Domain for Musicians
A custom domain lets you host your bio page, smart links, and pre-save pages on your own URL (like yourname.com) instead of using a third-party platform's branding (like linktree.com/yourname).
Learn moreStreaming Analytics
Streaming analytics are the data and metrics that show how fans discover, engage with, and consume your music — including traffic sources, platform preferences, geographic data, and click-through rates.
Learn moreArtist Bio Page
An artist bio page is a customizable landing page that serves as your central online hub — featuring your latest releases, social media profiles, streaming links, and brand identity all in one place.
Learn moreLifetime Pre-Save
A lifetime pre-save is a subscription where fans authorize your platform to automatically save every future release from an artist to their streaming library — not just a single track, but everything that artist releases going forward.
Learn moreSpotify Canvas
A Spotify Canvas is a short, silent, vertical (9:16) video loop that plays behind your track in the Spotify mobile app, replacing the static cover art with motion while a fan listens.
Learn moreAI Music Video
An AI music video is a video created by AI video-generation models from a text prompt or a reference image, rather than filmed — used by artists for teasers, visualizers, and social promo clips.
Learn moreText-to-Video
Text-to-video is AI generation that turns a written prompt describing a scene, mood, or action into a video clip, without filming any footage.
Learn moreImage-to-Video
Image-to-video is AI generation that takes a still image — a photo or cover art — as a starting frame and generates motion from it, producing a moving video clip.
Learn moreAI Cover Art
AI cover art is a square (1:1) cover image generated by AI from a text prompt or a reference image, sized to meet streaming distributor requirements.
Learn moreVideo Loop
A video loop is a video clip built so it can repeat continuously without an obvious jump, using one of several loop styles depending on how the start and end frames connect.
Learn moreMusic Visualizer
A music visualizer is a video that plays alongside a track to give it visual content — an abstract or scene-based clip — used when an artist doesn't have a full traditional music video for a release.
Learn moreReady to Put These Into Practice?
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