What Is a Video Loop?
A video loop is a video clip built so it can repeat continuously without an obvious jump, using one of several loop styles depending on how the start and end frames connect.
A looping clip is designed to play on repeat rather than run once. How it loops depends on the style: a continuous loop blends the motion so the end flows back into the start, a hard cut simply resets sharply back to the first frame, and a rebound plays the motion forward and then back, like a bounce. All three are exact names for real loop styles available when generating.
Looping matters most where a clip plays automatically and repeatedly with no user action — a Spotify Canvas behind a track, or a clip embedded in a feed that autoplays on repeat. A poorly-built loop shows a visible jump every cycle; a well-built one reads as continuous motion.
Spotify Canvas is always a loop, since it's a silent clip built to Spotify's 3-8 second spec that repeats behind a track for as long as it plays. Outside Canvas, looping in Video mode is opt-in — you choose whether a given clip should loop or play once, depending on where you're posting it.
How Artlink Handles Video Loops
- Choose Continuous, Hard Cut, or Rebound loop styles when generating a clip
- Spotify Canvas mode always applies a loop, matching Spotify's now-playing screen behavior
- Looping is opt-in in Video mode, for clips meant to repeat versus play once
- Loop generation works from a text prompt or from a reference image, including your cover art
- Frontier AI video models handle the loop generation, with exact credit cost shown up front
Frequently Asked Questions
What loop styles are available?
Continuous, Hard Cut, and Rebound — continuous blends the end back into the start, hard cut resets sharply to the first frame, and rebound plays forward and then back.
Is a Spotify Canvas always a loop?
Yes. A Canvas is a silent clip built to Spotify's 3-8 second spec that repeats behind your track for as long as it's playing.
Do all videos need to loop?
No. Outside of Spotify Canvas, looping is opt-in — you choose whether a clip should repeat or play once, depending on where you're posting it.