What Is a Fan Link?
A fan link (or fanlink) is a shareable landing page that displays your music release with links to every available streaming platform, letting fans choose where to listen.
Fan links and smart links are closely related. While a smart link auto-redirects fans to their preferred platform, a fan link always shows a landing page where fans manually pick their service. In practice, most modern platforms (including Artlink) combine both — auto-detecting when possible, showing the landing page as fallback.
Fan links are the standard way to promote music releases on social media, in email newsletters, and on your website. Instead of linking to just Spotify (and losing Apple Music fans), you share one link that works for everyone.
A good fan link page includes your album artwork, track title, artist name, and buttons for each streaming platform. Advanced fan links add retargeting pixels, analytics, and email capture to help you build your audience while promoting your music.
How Artlink Creates Better Fan Links
- Auto-generated landing pages with your artwork and streaming links across 8+ platforms
- Multiple theme layouts to match your brand and aesthetic
- Retargeting pixels to build custom audiences from fans who visit your page
- Analytics showing which platforms and traffic sources drive the most engagement
- Custom domain support so your fanlinks live on your own URL
Frequently Asked Questions
What's the difference between a fan link and a smart link?
A fan link shows a landing page where fans pick their platform. A smart link auto-detects and redirects. Most modern tools (like Artlink) combine both — auto-redirecting when possible and showing the landing page as a fallback.
Where should I share my fan link?
Share your fan link everywhere: Instagram bio, Twitter/X posts, TikTok bio, YouTube descriptions, email newsletters, press releases, and your website. The goal is to use one link across all channels.