Music Marketing Glossary

What Is a Text-to-Video?

Text-to-video is AI generation that turns a written prompt describing a scene, mood, or action into a video clip, without filming any footage.

With text-to-video, you describe what you want to see — a setting, a camera move, a mood, a color palette — and an AI video model generates a clip that matches the description. There's no camera, no location, and no footage to source; the prompt is the entire input.

For an artist, this is useful anywhere you need a visual but don't have (or need) real footage: a teaser for an unreleased track, an abstract visualizer, or a mood-driven clip to accompany a single. You can target the aspect ratio the destination needs — 9:16, 1:1, or 16:9 — so the same prompt-driven workflow can produce a clip for Stories, a feed post, or YouTube.

Text-to-video sits alongside image-to-video as one of the two ways to generate a clip. Where image-to-video starts from a picture you provide, text-to-video starts purely from words, which makes it the fastest path when you don't have a reference image ready.

How Artlink Handles Text-to-Video

  • Describe the clip you want in plain language and generate directly into Video or Canvas mode
  • Target 9:16, 1:1, or 16:9 depending on where the clip is headed
  • Generation runs on frontier AI video models, with exact credit cost shown before you commit
  • Same prompt flow works for a Spotify Canvas loop or a broader social teaser
  • No separate design or editing tool needed — the generated clip is ready to download once it's rendered
Try Text-to-Video

Frequently Asked Questions

What is text-to-video generation?

It's AI video generation driven by a written prompt describing the scene, mood, or action you want, rather than starting from a photo or filmed footage.

Do I need a reference image for text-to-video?

No. Text-to-video works from a prompt alone. If you want to start from a photo instead, that's image-to-video.

What aspect ratios can a text-to-video clip use?

You can generate in 9:16, 1:1, or 16:9, matching the platform you're posting the clip to.

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