Create an Apple Music Pre-Add Link for Your Release
Give Apple Music fans a real pre-release action instead of sending every campaign through Spotify.
Pre-saves
A strong pre-release campaign should include Apple Music fans
Spotify is important, but not every listener uses it. Artlink helps you build pre-release pages that serve Apple Music listeners and then convert into a broader smart link after launch.
How to set it up
Add Apple Music to the campaign
Include Apple Music in your pre-release messaging and destination set when creating the release page.
Use one campaign URL
Send all fans to the same page and let them choose the platform that matches their listening habits.
Keep the URL alive after launch
Once the release is live, use the same page as a smart link with Spotify, Apple Music, Tidal, YouTube, and more.
Best use cases
Artists with Apple Music-heavy audiences
Serve fans in markets and genres where Apple Music usage is a meaningful part of your audience.
Full-platform release campaigns
Avoid promoting separate URLs for Spotify and Apple Music during the same rollout.
Manager and label campaigns
Give stakeholders one page that covers pre-release actions and post-release listening links.
Platform fit
Apple Music
Use pre-add language when speaking specifically to Apple Music fans.
Spotify
Pair Apple Music pre-adds with Spotify pre-saves so the campaign is not split by platform.
Tidal and YouTube
Both deliver pre-saves, not just post-release links — a fan who picks either gets a real library save when the record drops.
Mistakes to avoid
Frequently Asked Questions
What is an Apple Music pre-add?
Apple Music pre-add is Apple Music's version of a pre-release save action. It helps fans commit to upcoming music before it is live.
Is Apple Music pre-add the same as Spotify pre-save?
The platform language differs, but the marketing goal is similar: capture release intent before launch day.
Should one campaign include both?
Yes. A single campaign page can serve Spotify and Apple Music fans without fragmenting your promotion.
Build the campaign in Artlink
Start free with one artist page and three smart links. Upgrade when you need unlimited campaigns, pre-saves, custom domains, and retargeting.