Apple Music Pre-Add Campaigns for Upcoming Releases
Give Apple Music fans a release-day path too. Build pre-add campaigns that sit alongside Spotify pre-saves and your broader smart link strategy.
Do not make Apple Music fans wait for release day
A strong pre-release campaign should not only serve Spotify listeners. Artlink helps you include Apple Music pre-add messaging and route fans from one campaign page to the platform they care about.
Built for the way artists actually promote music
Multi-platform campaign pages
Pair Apple Music pre-adds with Spotify pre-saves, Tidal options, and post-release smart links.
Clean mobile experience
Give Apple Music fans a page that loads quickly from social apps and clearly explains the action.
Release-day analytics
See how pre-release traffic converts and which platforms fans prefer when your music goes live.
How it works
Set up the campaign
Create a pre-save campaign and include Apple Music in the release messaging and destination set.
Promote one URL
Send fans to the same campaign link from social, email, ads, QR codes, and press mentions.
Keep the link useful after launch
Use the campaign as a released smart link so fans can keep choosing their preferred listening service.
Frequently Asked Questions
What is Apple Music pre-add?
Apple Music pre-add is Apple Music's version of a pre-save. It lets fans add upcoming music before release day so it is easier to find when it goes live.
Is Apple Music pre-add the same as Spotify pre-save?
The names differ by platform, but the marketing goal is similar: collect release intent before the music is available.
Should my pre-save campaign include Apple Music?
Yes if your fans use Apple Music. A platform-inclusive campaign prevents your pre-release marketing from over-serving only Spotify listeners.
Ready to use Artlink for your next campaign?
Start free with one artist page and three smart links. Upgrade when you need unlimited campaigns, pre-saves, custom domains, and retargeting.
Create a Pre-Add Campaign