How to Create a Pre-Save Link for a Song or Album

A pre-save link gives fans one action to take before your release is live. Instead of asking people to remember your release date, you send them to a campaign page where they can commit early and return when the music drops.

This guide walks through the practical setup.

What You Need Before You Start

Prepare these assets first:

• Release title
• Artist name
• Release date
• Cover artwork
• Spotify URI or release destination when available
• Apple Music pre-add destination if available
• Short campaign description
• Call to action
• UTM plan for social, email, ads, and press

You do not need every final streaming URL before you start. A good campaign can begin as a pre-save page and become a full smart link after release day.

Step 1: Create the Campaign Page

In Artlink, create a pre-save campaign and add the release details. Keep the page focused on one primary action: pre-save or pre-add the release.

Use simple page copy:

• What is the release?
• When does it come out?
• Why should fans save it now?
• What happens on release day?

Avoid long paragraphs. Most fans arrive from mobile social apps and decide quickly.

Step 2: Add Platform Options

Spotify pre-save is usually the headline action, but the campaign should not ignore non-Spotify listeners.

Include:

• Spotify pre-save
• Apple Music pre-add where relevant
• Tidal or other supported pre-release options where relevant
• Email capture or reminder options if part of your strategy

After release day, add live links for Spotify, Apple Music, YouTube Music, Tidal, Deezer, Amazon Music, and other services.

Step 3: Use One Stable URL

Do not use one link for Instagram, another for email, and another for ads. Use one canonical campaign URL and add UTM parameters for channel tracking.

Example UTM structure:

• utm_source=instagram
• utm_medium=social
• utm_campaign=single-name-presave

This keeps reporting clean without fragmenting the campaign.

Step 4: Promote the Link More Than Once

A pre-save campaign needs repeated exposure. A simple rollout might look like this:

• 21 days out: announcement post
• 14 days out: artwork or behind-the-scenes post
• 10 days out: short-form video teaser
• 7 days out: email or text list mention
• 3 days out: reminder post
• 1 day out: final pre-save push
• Release day: switch to listening CTA

The goal is not to spam. The goal is to give fans multiple natural chances to act.

Step 5: Convert the Page on Release Day

When the release is live, update the campaign into a smart link. Old posts, press mentions, and bio links should still work.

Add:

• Live Spotify URL
• Apple Music URL
• YouTube Music or video URL
• Tidal, Deezer, Amazon Music, and other relevant platforms
• A release-day CTA

This is where many campaigns lose value. A pre-save link should become the release link.

Step 6: Review the Data

After launch, review:

• Which channel drove the most page views?
• Which channel drove the most platform clicks?
• Which platforms fans chose most often?
• Which countries or cities responded?
• Did paid traffic convert differently than organic traffic?

Use those answers to plan the next release.

Related Artlink Pages

• Spotify pre-save link generator
• Apple Music pre-add link
• Pre-save links
• Single pre-save campaigns
• Album pre-save campaigns

FAQ

How early should I create a pre-save link?

Create it as soon as you have a release date, artwork, and a campaign plan you can promote consistently. Many independent artists start two to four weeks before release day.

Can I create a pre-save before my song is live?

Yes. That is the point of a pre-save campaign. You can add final streaming destinations when they become available.

Is a pre-save link only for Spotify?

No. Spotify pre-save is common, but a strong campaign should also consider Apple Music pre-adds and post-release smart links for every major platform.