Create a Pre-Save Campaign for Your Next Single
Give fans one action before release day and one smart link after launch so your single campaign stays measurable from teaser to stream.
Pre-saves
Singles need fast, focused release infrastructure
Single campaigns move quickly. Artlink helps you collect fan intent before launch, switch into live listening links after release, and learn which channels deserve more attention.
How to set it up
Build the campaign page
Add the single title, artwork, artist name, release date, and pre-save messaging.
Promote through the rollout
Use the same URL in teasers, short-form videos, email, ads, and your bio.
Keep measuring after release
Use the same campaign as a smart link once the single is live across platforms.
Best use cases
Independent single drops
Launch quickly without a label-sized stack of tools.
Teaser campaigns
Give fans a specific action after hearing a snippet or seeing release artwork.
Ad testing
Compare which creative, audience, and platform produced the most pre-release interest.
Platform fit
Spotify and Apple Music
Include both Spotify pre-save and Apple Music pre-add intent where possible.
Tidal and YouTube
Offer these as pre-save options as well — both perform a real library save on release day, which most rival tools do not do.
Bio page
Feature the single campaign at the top of your artist bio during launch week.
Mistakes to avoid
Frequently Asked Questions
When should I launch a single pre-save?
Launch as soon as you have a confirmed release date and enough campaign assets to promote consistently.
Can a single pre-save become a smart link?
Yes. After release day, the same campaign page can become a smart link with live streaming destinations.
Do small artists need pre-saves?
Pre-saves are useful when you can consistently promote them. Even small campaigns benefit from one measurable destination.
Build the campaign in Artlink
Start free with one artist page and three smart links. Upgrade when you need unlimited campaigns, pre-saves, custom domains, and retargeting.